Thesis - Task 2

What is methodology

Methodology is that the people understand and transform the world's general approach, is people use what kind of  ways  and methods to observe things and deal with problems. Methodology mainly to solve the "how to do" issue.
Methodology is a system to solve the problem, often involve problems phases, tasks, tools and method technique's discuss.

Different types of methodology

Quantitative methodologies
These types of studies infer a tendency to "gives a number to the data" gathered. Some types of experiment is the part of this larger methodology. Its include statistical and correlational analysis, surveys and controlled experiments. 

Qualitative methodologies
Qualitative methodologies are more difference from the quantitative model because the system are to get the information that will reflect the content and meaning of the topic. Its included interviews, observation, field research and questionnaires.

Action Research Methodology

Action research methodology is another way theory in Qualitative Methodologies. For example: we do some experiments may be we will get some result and evaluate. But when we change one element to do experiment that we will get the different result and evaluate.

What is the difference between a Method and a Methodology?

1. method is a way to solve problem.
    methodology is include method. From methods to develop to make a theory.
2. method is way to complete a task.
    methodology is the study of a method or methods. 

Thesis - What Is Research?

Research includes any gathering of data, information and facts for the advancement of knowledge. They should be viewed as an ever-changing process rather than a fixed set of steps. 

There are five steps have been going through a search:

Step 1: Pose a question and indicating purpose of the survey.

It must find out the research question when you go through a research before. And you must know you do this research of the survey.

Step 2: Collect, research and analysis data.

Gathering information related to the question. Exploratory research, which helps to identify and define a problem or question. 

Step 3: Put forward your own views and opinions.

Constructive research, which tests theories and proposes solutions to a problem or question. 

Step 4: Prove point of view.

Empirical research, which tests the feasibility of a solution using empirical evidence.

Step 5: Come to a conclusion.

Everything must be based on information found in research.

TASK 2 - Research & Find

TOPIC: Muji

Background

Muji is a Japanese retail company which sells a wide variety of household and consumer goods.

Muji is distinguished by its design minimalism, emphasis on recycling, avoidance of waste in production and packaging, and no-logo or "no-brand" policy.

Muji started with 40 products during the 1980s, their products range from stationery, and clothing for men and women, to food items and major kitchen appliances and has even included an automobile. Its primary business includes Café Muji, Meal Muji, Muji Campsite, florist and home furnishing; the company has also engaged in architectural project such as the Muji houses.

By the end of 2000s, Muji sells more than 7,000 products. It is positioned as a "reasonably priced" brand, keeping the retail prices of products "lower than usual" by the materials it selects, streamlining its manufacturing processes, and minimising packaging.

Brief

Muji is a groceries brand in Japan."无印" meaning no logo in Japanese. "良品"meaning "good things."无印良品"Good products without brand logo. Product categories of daily necessities mainly.

The Idea

Products design simple, concise, environmentally protection. In the packaging and product design are no brand logo. Product categories from pencils, notebooks, food and kitchen utensils.

Muji one of the biggest features of minimalism. The products no logo, eliminating unnecessary design, in addition to all unnecessary processing and color, Only the material and the feature itself.

Except shop sign and plastic bag's logo the customer is difficult to find it brand logo in all Muji's product. In the Muji store, except  the red "MUJI" logo, customers hardly see any bright colors, most of the products of main colors are white, beige, blue or black. White color symbolism elegant pure,simple red colour is a few bright color in the Muji store, more show product‘s concise and plain. 

Result

Its annual turnover of over 110 billion yen, more than 2,800 employees, is Japan's largest Life Style Store. Its was in the UK, France, Hong Kong has established three subsidiaries, more than 70 stores in abroad. Japan had survey 29 years to 32 years of consumer groups to brand favorability is the first, up 51.1%.

Marketing Problem

NO-brand brand

Muji's no-brand strategy (generic brand)means that little money is spent on advertisement or classical marketing, and Muji's success is attributed to word of mouth, a simple shopping experience and the anti-brand movement. Muji's no-brand strategy also means its products are attractive to customers who prefer unbranded products for purely aesthetic reasons.

In product development, Muji for design, raw material, prices have enacted strict stipulation.
Such as cloth to strictly observe no pattern, plaid, stripes and other design principles, color only using black and white, brown, blue, etc. no matter how popular the color of the year, and will never go beyond the design principles for product development.

MUJI is a simple, plain, textured, practical, emphasizing quality, not fancy,  quality assurance brand, let people feeling so close to life and MUJI's product refinement and practical.In product design with top designer's ideas and avant-garde concepts, played a good role of advertising. The products are accepted by different consumer groups, which also played an advocacy role.

TASK 1 - What is graphic Design?

The design has different connotations in the fields. In some cases, the direct construction of an object is also considered as the design. Design is the art of the possible. The design is the new world of imagination and proposed. We could say design is also a very human activity.

Graphic design is a creative process that combines art technology to communicate ideas. Design element includes symbols, image, shapes, photography, colors, texture, illustrations and type.

As a means of communication and performance. Through a variety of ways to create and combine symbols, images, text, visual representation used to convey ideas or messages. Using graphic design typography, visual arts, layout and other aspects of professional skills to achieve the goal of graphic design to create often refers to both the process (designing) by which the communication is packed and products (designs) which are generated.

The definition of the graph refers to artistic and professional use various ways to create and combine symbols, images and text to make used to convey the idea or message in visual performance.